The Best Prime Day Deals to Shop Now

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Amazon Prime Day is officially here, running today, July 11, through tomorrow, July 12.

As usual, the much-anticipated sale event is delivering steep discounts on tech, beauty products, fitness gear, and much more. But there is a catch: Prime Day offers millions of deals (literally), making it hard to sift through and find the best offers. 

Latest Amazon Prime Day Deals

To help out, we did the legwork for you and rounded up some of the best Prime Day deals to shop right now, including discounts on everything from Apple AirPods to Keurig Machines to Crest Whitestrips.

(Also, be sure to check out Walmart and Target‘s anti-Prime day sales.)

The Best Amazon Prime Day Deals (Tuesday, July 11)

Below are some of the best Prime Day deals to shop right now. We’ve organized them into categories, with standout deals at the top of each section. For more, head to to shop the full selection of Prime Day deals.

Prime Day Tech Deals

Apple AirPods (3rd Gen), $139.99 (was $169)


If you don’t already own a pair of Apple’s latest AirPods, now is the time to upgrade. These 3rd generation AirPods (the most recent model) are marked down by $30, which is the cheapest we’ve ever seen the wireless ‘buds on Amazon. You’ll see significant upgrades over the previous generation AirPods like sweat and water resistance, spatial audio, and a longer battery.

Buy Apple AirPods (3rd Generation) $139.99

More Prime Day Tech Deals

Apple 2022 10.9-inch iPad,  $379.99 (was $449)

Apple Watch Series 8, $279.99 (was $399)

Fitbit Charge 5, $99.95 (was $149.95)

Sony WH-1000XM5 Wireless Noise Cancelling Headphones, $328 (was $399.99)

Bose QuietComfort Noise Cancelling Earbuds, $249 (was $299)

Marshall Emberton Bluetooth Portable Speaker, $99 (was $169.99)

Samsung Frame TV, 55-Inch Class QLED 4K, $987.99 (was $1,497.99)

Hisense 58” ULED U6 Series 4K UHD Smart Fire TV, $299.99 (was $529.99)

Ring Video Doorbell, $54.99 (was $99.99)

Echo Dot (5th Gen, 2022 release), $22.99 (was $49.99)

Kindle Paperwhite 2022 Version, $64.99 (was $99.99)

Prime Day Home & Kitchen Deals

Keurig Express Maker, $49.99 (was $79.99)


We love the ritual of pour-over or pulling espresso shots, but we still have a Keurig for rushed mornings or quick coffees before zooms. If you want to add some convenience to your coffee routine, we highly recommend picking up this compact Keurig Express while it’s marked down $30 for Prime Day.

Buy Keurig K-Express Coffee Maker $49.99

More Prime Day Home Deals

Kasa Smart Plug, $20.99 (was $29.99)

Breville Barista Express, $549.95 (was $749.95)

iRobot Roomba i4 EVO, $199.99 (was $382.99)

Dyson Ball Animal 2, $399.99 (was $599.99)

Vitamix 5200 Blender, $299.95 (was $549.99)

Google Nest Smart Thermostat, $84.99 (was $129.99)

Levoit Air Purifier, $83.99 (was $104.99) 

Casper Sleep Original Pillow, $59.50 (was $85)

Prime Day Fitness Deals

Bowflex SelectTech Adjustable Dumbbells w/ Stand, $486.4 (was $608.00)


Like many people, we bought some of these adjustable Bowflex SelecTech dumbbells during the pandemic and haven’t missed the gym since. They’re durable, easy to use, and let you cycle between 15 weights from five to 52.5 pounds. Right now, score them for about $120 less than retail.

Buy Bowflex SelectTech 552 Dumbbells + Stand $486.4

More Prime Day Fitness Deals

Bowflex SelectTech Kettlebell, $126.65 (was $199)

TRX Workout System Bundle, $167.95 (was $189.48)

FLYBIRD Workout Bench, $69.99 (was $99.99)

Peloton Original Bike, $1,145 (was $1,445)

NordicTrack Commercial Studio Cycle Bike, $1,199 (was $1,499.99)

NordicTrack T Series Treadmills, $599 (was $799)

Hypervolt 2 Pro, $259 (was $399)

Normatec 3 Legs, $699 (was $799)

Prime Day Outdoor Deals

YETI Tundra 45 Cooler, $227.50 (was $325)


Essentially the only complaint anyone has levied against YETI is that their best-selling Tundra cooler is a bit pricey. But, after a Prime Day discount of almost $100 off, the YETI Tundra is cooler than ever. This 45-liter variant holds up to 26 cans with ice and uses PermaFrost insulation to keep both cold for hours on end. 

Buy YETI Tundra 45 Cooler, White $227.50

More Prime Day Outdoor Deals

LifeStraw Personal Water Filter, $17.46 (was $24.95)

CamelBak Rogue Light Bike Hydration Pack 70oz, 457.90 (was $85)

Coleman Sundome 6-Person Camping Tent, $90.99 (was 129.99)

KingCamp Low Folding Beach Chairs (2), $79.99 (was $109.99)

Prime Day Gaming Deals

Xbox Series S, $199 (was $269.99)

Due to shortages during the first year or so after its release, many still don’t have Xbox’s new-gen consoles. If you’re in that boat, now is the time to pull RT: the  512GB Series S is marked down $70 on Amazon, bringing the price to just $200. 

Buy Microsoft Xbox Series S $199

More Prime Day Gaming Deals

Elden Ring, $39.99 (was $59.95)

Acer Nitro 5 Gaming Laptop, $764.99 (was $899.99)

HTC Vive Pro 2 VR Headset, $679 (was $799)

Prime Day Grooming & Beauty Deals

Crest 3D Whitestrips, $29.99 (was $45.99)


Crest 3D Whitestrips are a great product, safely removing stains to quickly whiten teeth. But they’re normally a little pricey, which is why we’re excited to see them 35% off for Prime Day. Pick up a couple of packs to keep stashed for any teeth whitening down the road.

Buy Crest 3D Whitestrips $29.99

More Prime Day Grooming & Beauty Deals

Laneige Lip Sleeping Mask, $16.80 (was $24)

Vital Proteins Collagen Peptides Powder, $32.49 (was $51)


Olaplex No. 4 Bond Maintenance Shampoo, $24 (was $30)

MANSCAPED Electric Groin Hair Trimmer, $62.99 (was $89.99)

Revlon Oily Skin Control Face Roller, $8.70 (was $14.49)

When is Amazon Prime Day 2023?

Amazon Prime Day 2023 kicked off on Tuesday, July 11 at 3 a.m. ET / 12 a.m. PT. The sale runs through the end of the day on Wednesday, July 12.

Most of the best Prime Day deals are live for both days, but some are only available for one of the two days. Either way, we always recommend acting fast during the sale bonanza. 

Do You Need to be an Amazon Prime Member to Shop Prime Day Deals?

The short answer is yes. Although Amazon does have a Daily Deals page that offers discounts and sales to anyone shopping on the site, the best Prime Day deals are reserved exclusively for Amazon Prime members. There are a ton of other benefits to an Amazon Prime membership, which we’ve rounded up here.

If you’re not an Amazon Prime member, you can still get a 30-day free trial right now which will get you access to this year’s Prime Day deals.

How We Choose the Best Prime Day Deals

We mainly consider two things when scouring Amazon to find the best Prime Day Deals. First, the product needs to be something we would recommend even if it wasn’t discounted. That means it should come from a trustworthy brand and have good reviews — on Amazon and/or from our staff of product reviewers, if we’ve personally tested it. Second, the product’s discount should be significant, relative to its sale history (i.e. a 15% discount on the latest Apple products is noteworthy, but not on older, less popular products).