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Key Glock Peers Into His Past in the New Video for “Grammys”

unnamed-1 Key Glock Peers Into His Past in the New Video for "Grammys"

More than just a Memphis music mainstay, Paper Route Empire standout Key Glock has movie star ambitions. Released as he heads for an eventful weekend in Vegas, Glock shares “Grammys,” a cinematic mini-movie for a highlight from Yellow Tape 2 (Deluxe). Directed by Nick Mays, the video finds Glock flashing back to his youth, telling two distinct stories about his trap life, centered around his granny’s house in South Memphis. The first story examines Glock’s childhood, as an adolescent Glock dons his bright red Adidas and listens to his Memorex Discman as he does dirty work for an OG. The second story depicts Glock as a hard-headed teenager, as he and his friends assert themselves as his neighborhood’s dominant crew with both force and finesse. Through it all, present-day Glock roams his old neighborhood in a reflective mood, thinking about how his youthful misadventures prepared him for the limelight better than any classroom ever could.

The new video for “Grammys” arrives as Glock prepares to embark on “SiriusXM Hip Hop Nation Presents: The Yellow Tape Tour,” his first solo nationwide headlining tour, ten dates of which are already sold out. Spanning 33 dates with shows on both coasts and everywhere in between, the tour promises performances of songs from Glock’s Billboard Top 10 albums Yellow Tape (2020) and Yellow Tape 2 (2021), plus hits from his illustrious catalog.

“Grammys” is the opening track from Yellow Tape 2 (Deluxe), the 24-year-old rapper’s latest release, available everywhere via Paper Route Empire. The new deluxe is an expansion of his acclaimed and popular Yellow Tape 2, which debuted at #7 on the Billboard 200 chart, #1 on the Independent Albums Chart, and #2 on the Top Rap Albums chart in November 2021. Home to ten new tracks, including recent singles like “Pain Killers” and “Play For Keeps,” the deluxe edition bolsters the introspective candidness of YT2 without losing any of the bass-booming, wordplay-heavy Memphis flavors that Glock perfects.