Winner Declared in London Harry Styles Lookalike Competition

A British invasion of Harry Styles wannabes flooded social media this weekend when a lookalike competition dedicated to the former One Directioner took place in London.

On Saturday (Nov. 9), the event was hosted at London’s Soho Square, where hundreds were present to prove how much they looked like Styles. While the competition was thick, few actually appeared to be a shoe-in for the “Watermelon Sugar” vocalist.

The competition was announced via social media on Tuesday (Nov. 5) by multimedia journalist Katrina Mirpuri, while judges reportedly included television personality Ryan Lanji and author Bonnie McLaren.

“I felt like London was missing out,” Mirpuri told The Guardian. “Harry is an iconic guy and he’s a Londoner now, he’s lived here long enough.”

Prizes extended to top Styles-lookalike winners were £50 ($64.61 USD) and hair products, while Londoner Oscar Journeaux took home the win.

Journeaux, a guitarist, admitted that the title left him “a bit overwhelmed,” also telling Guardian that Styles has “led this new type of masculinity in the mainstream.”

The competition nearly two weeks after a Timothée Chalamet lookalike event was held at Washington Square Park, with the Dune actor surprising spectators. The “best Timothée” won $50.

“I’ve been throwing silly events around the city for a while now, but this one’s definitely the biggest,” the event’s organizer, Po, told Complex. “My friends and I wanted to create something people could later tell their grandkids about—like a cool bar story.”