Video: DC The Don – “Notice Me”

A versatile talent who takes inspiration from multiple genres, DC The Don cannot help but command the spotlight. Delivering a new song highly-anticipated by his fans, DC shares “Notice Me,” his new single. The 21-year-old artist has been teasing the song on social media for months, generating over 70k views on a YouTube snippet. Delivering candy-coated melodies and atop the song’s percolating synths, DC chronicles all the ways he demands attention, from his sports car, to his bankroll, to his über-confident attitude: “Oh you got a fast car? Come and race me/I’m in my Demon, whoa, you drive at safe speed.”

The video for “Notice Me” exhibits DC’s keen sense for visual flair. The Milwaukee native forms a four-man boy band, complete with matching wardrobes and choreographed dances, before heading back to an L.A. chateau for poolside fun. “Notice Me” is the latest in a line of quality DC The Don videos, following the red-tinted “Megalodon” and The Sandlot-homaging “Ghost Rider.” 

The 22-year-old rapper had a successful 2020, marked by his debut album Come As You Are and its deluxe edition. With more than 75 million streams across platforms, Come As You Are emphasizes the importance of being authentic to your creative self. The album was home to DC’s buzzing single “WORST DAY : (“ (12 million total streams), as well as standout ragers like “Wait Your Turn,” “NASCAR RACER,” and “Campfire Story.” Featuring production from Supah Mario, Trademark, SephGotTheWaves, and more, Come As You Are (Deluxe) is available everywhere via Rostrum Records.

DC The Don is currently putting the finishing touches on My Own Worst 3nemy his second album, set to release later this year via Rostrum Records. Stay tuned for much more music from the one-of-a-kind artist in the weeks to come.

Watch “Notice Me”: https://youtu.be/QqNhO7My9eY