Video: Big Moochie Grape – “iLLUMINATi Business”

unnamed-3 Video: Big Moochie Grape - "iLLUMINATi Business"

Busting out of Memphis with a dexterous flow and a diamond-studded smile, Big Moochie Grape is one of his hometown’s most gifted emcees. Celebrating his rise from the trenches to the A-List, the Paper Route EMPIRE-signed rapper shares “iLLUMINATi Business,” his new music video. Produced by Atlanta beatmaker Twysted Genius, who stacks rattling snares and ominous piano notes, Moochie flashes a variety of in-the-pocket flows, rhythmically explaining how the Paper Route iLLUMINATI move differently from the average crew: “Pull up in the Hellcat, playin’ with a kitty cat/Big money sh*t, b*tch I’m not with the chit-chat.” The video contrasts images of Moochie’s high-rolling Memphis lifestyle with a collage of images that indicate just how deeply the Paper Route iLLUMINATI has buried itself within nature and society.  “iLLUMINATi Business” is the closing track and latest video from PAPER ROUTE iLLUMINATi, following Young Dolph‘s clip for  “Here We Go,” and Joddy Baddass‘s sultry video for “333.

PAPER ROUTE iLLUMINATi is the first-ever compilation mixtape from Paper Route EMPIRE, the powerhouse independent label founded by Young Dolph. The mixtape represents the culmination of a long and fruitful rise for Young Dolph–the mogul is ready to flex his A&R and CEO muscles, bringing a new crop of talent to the forefront. Along with Key Glock and Snupe Bandz, the tape features standout contributions from street favorites like Big Moochie Grape and Kenny Muney, and new signees like PaperRoute Woo, Big Unccc, and PRE first lady Joddy Badass. The 23-track tape offers the label to showcase its roster in plenty of combinations, and leaves room for big shots like Dolph, Glock, and Moochie to show off on solo songs of their own. Featuring an appearance from Gucci Mane and production from Bandplay, Memphis beatmakers like Tay KeithDJ Squeeky, and Sosa808, ands trap titans like Drumma Boy and Budda BlessPAPER ROUTE iLLUMINATi is available to stream everywhere via Paper Route EMPIRE.

PAPER ROUTE iLLUMINATi continues a banner year for the label, following up the release of Dum And Dummer 2, a collaborative album by Young Dolph and Key Glock. Debuting at #8 on the Billboard 200Dum and Dummer 2 generated nearly 36k sales equivalent units across platforms and scored the fifth-biggest streaming debut on Spotify during its first week of release. Earlier this month, the album received a glowing review from Pitchfork, who awarded the album a 7.5 score and cemented Young Dolph & Key Glock as a “once-in-a-generation” rap duo, akin to 8Ball & MJG or Method Man & Redman, and “one of the most in-sync alliances in the genre today.” Dum & Dummer 2 is the duo’s second Top 10 album, following the original Dum and Dummer, which debuted at #8 in 2019.

PAPER ROUTE iLLUMINATi is available to stream everywhere via Paper Route EMPIRE.

Watch Big Moochie Grape’s “iLLUMINATi Business”:


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