The popular music video curation site, VEVO, will be shutting down its app and website in the coming weeks. The company is making the major move because they have plans to shift its current and future partnerships.
"Going forward, Vevo will remain focused on engaging the biggest audiences and pursuing growth opportunities," a statement Billboard reads. "Our catalog of premium music videos and original content will continue to reach a growing audience on YouTube and we are exploring ways to work with additional platforms to further expand access to Vevo's content."
VEVO is co-owned by different recording labels and tech companies. The platform promises that its original content such as its dscvr and LIFT artists will be available on different, non-VEVO branded channels.
"Connecting artists to new audiences, while helping tell their stories, and growing an advertising-based revenue stream that benefits all of our partners, are key considerations that drive how we develop and adapt our business," the statement added. "Belief in the power of the music videos will always remain at Vevo's core."