Ticketmaster Invests In Facial-Recognition Technology For Its Events [Details]

Much like iPhones have integrated face recognition software, Ticketmaster has plans to implement the same kind of technology to help facilitate admission to live shows.

This could potentially ease the process of entry and make lines move quicker than ever. And to hell with ticket scalpers who would stand no chance against this new system.

First up, here’s what the company had to say about the idea ( ):

We will continue investing in new technologies to further differentiate Ticketmaster from others in the ticketing business. It is very notable that today we announce our partnership with, and investment in, Blink Identity, which has cutting-edge facial recognition technology, enabling you to associate your digital ticket with your image, then just walk into the show.

Blink Identity claims to be able to recognize people through facial biometrics even while they’re walking at a normal speed. If that’s true, this will be a complete game changer.

The days of fishing through hundreds of emails to find that confirmation would be over. Ideally, all you would need to get into a show would be your face and potentially your ID. And — let’s be real — bring your ticket just in case technology fails, because we all know that tends to happen from time to time.

But here’s where it gets really interesting — once you’re verified to enter the venue, you’re able to buy drinks, merchandise and more with the credit card associated with your Ticketmaster count. VIP zones wouldn’t require you to swipe, but you’d be able to enter without hassle.

Soon, Ticketmaster will try out the new system in “corporate buildings and several Live Nation venues,” to start and see how it goes. Honestly, this sounds amazing, and it could be beneficial for the overall experience for fans, artists, and the venues alike. It could also help to boost safety and security, which is of vital importance.

Do you like this idea or would you rather keep things the way they are? Sound off in the comments! We’re just excited to see what the future holds.



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