Spotify CEO Responds to Alleged Streaming Scheme for Artists to Make Money on Platform

A label owner chimed in on the topic under Ek’s tweet and wrote that although that’s not how the royalty system works, 30-second songs still get a major benefit, especially on platforms such as TikTok.

“It’s not how your royalty system works directly, but the 30-second cutoff for receiving payout has trended songs to be shorter and shorter, and the ‘Tiktok part’ is usually always at 31 seconds in. (I’m a label owner.)”

Ek agreed with the label owner’s take that songs are getting shorter in time, but four-minute songs are still popular on the platform. 

“Yes, some songs have gotten shorter. However, most popular songs are still around 4 minutes,” Ek wrote.