Sierra Blax owns her flaws in “INYIM (It’s Not You It’s Me)” [Video]

Sultry R&B singer Sierra Blax has just unveiled her latest video for “INYIM (It’s Not You It’s Me)”. The relaxed single is a lighthearted narration of her life’s disarray and reminds us that we all have issues we could to work on. Many times when the phrase is used “it’s not you it’s me” it can be seen as a cover up for how the person is really feeling. Blax shows us with this stunning single that maybe we really just have problems we need to deal with. The track was produced by Tim Rose (Allen Stone, Sophistafunk).

Her visuals showcase Blax through a camera lens exploring Los Angeles. With palm trees, sunsets and rooftop settings, you see the city’s grittiness as well as its beauty.  From playfully dancing around to filming herself in different poses, you view the singer from all angles. With an array of vintage outfits, the intoxicating talent gives off laid-back 70s vibes throughout this vivacious video.

Born and raised on the island of Kaua’i, singer-songwriter Blax beautifully blends chill-pop & R&B, creating smooth, seductive tunes. Her delicate breezy sound draws listeners in and is an ode to her island upbringing. Inspired by greats like Amy Winehouse and Jazmine Sullivan, her emotive, soulful sound truly shines. The carefree visuals are a must-watch.

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