It’s a crisp Monday afternoon in Los Angeles, and a manufacturing crew is shifting with the entire effectivity of a swarm of employee ants, carrying towering palm crops, swaths of material within the colours of the Jamaican flag, and numerous objects of ephemera to and from the cavernous inside of the Millennium Biltmore Hotel. Just previous the ornate foyer, the place a veritable UN of exhausted vacationers is ready to verify in, lies the doorway to one of many lodge’s grand ballrooms.
Inside, Sean Paul is surrounded by a retinue of barefoot dancers, draped in white and shifting sinuously to the rhythm of his Jhene Aiko-featured single “Naked Truth," which seems because the lead single on Mad Love: The Prequel. Released June 29, the challenge is a refreshing reminder of Sean Paul’s enduring place in well-liked tradition; any dialogue of the reggae and dancehall renaissance of the mid-2000s wouldn’t be full with out mentioning Dutty Rock. Mad Love additionally represents the singer’s first album-length providing since 2014’s Full Frequency, which debuted at No. 1 on Billboard’s Reggae Albums chart and went on to obtain a Grammy nod for finest reggae album.
While Mad Love contains a lineup of heavy hitters, together with Dua Lipa, Ellie Goulding, Diplo, Migos and Tory Lanez, in response to Sean Paul, it’s the sensuality of “Naked Truth” that finally makes the luxurious, tropical groove a memorable summer season banger.
“When we wrote the music, I needed to pinpoint precisely who was one of the best individual to provide voice to the feminine perspective. Jhene hit it proper on the pinnacle -- sensual, emotional, highly effective. As quickly as I heard her demo, I knew she was the one. I like how she sounds and I like how effectively her perspective matches the music,” he shared.
That similar projection of measured sultriness additionally impressed the forthcoming video, which Sean Paul describes as a illustration of the fixed push and pull between genders. “It actually reveals the sexual rigidity between sexes,” Sean Paul advised Billboard on set. “She Aiko] is the queen of her world and I’m the king of mine.”
The idea was a collaboration between Sean Paul and his longtime inventive director, Tanisha Scott, who has labored with him because the launch of his debut studio album Stage One in 2002. “She’s been my inventive director and choreographer from the very begin of my profession. She is the one who makes certain dancehall and my tradition is represented within the movies, particularly the dance-oriented ones. The narrative is about us attempting to get the opposite one to conform to an opposing perspective. I need her to return over to my method of seeing issues and she or he desires the identical factor, simply on completely different phrases. So it’s like a dance we’re doing - partially a battle, partially not. It’s the age outdated battle of the sexes represented via dance.”
Watch "Naked Truth" under.