As the clock struck midnight on the West Coast, marking one month until the 2023 Super Bowl, Rihanna, the halftime performer, released the first trailer for her performance. This is also the first ever to be sponsored by Apple Music. The trailer opens with a collage of media voices questioning the artist’s lack of new music, as her last album, “Anti,” was released in 2016. The video shows Rihanna walking towards the camera, wearing a fluffy green jacket and an elaborate braid, before putting a “Shh” finger to her lips and playing a snippet of “Needed Me” from “Anti.” The trailer has fans and media questioning if new music is on the way, despite Rihanna’s previous statement that the Super Bowl performance is separate from new music.
Rihanna is a highly accomplished and successful artist, having released multiple hit albums and singles throughout her career. She has won multiple awards and has been recognized for her contributions to the music industry. Her fans have eagerly been awaiting new music from her since the release of “Anti” in 2016. The artist herself has been somewhat vague about her plans for new music, mentioning two different albums in the years since but providing few details. Some rumors have suggested that she is working on a dancehall album.
The Super Bowl halftime show is one of the most highly-anticipated events of the year and is watched by millions of people around the world. Past performers include the Weeknd, Jennifer Lopez, Shakira, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna and more. This year, Rihanna will be the halftime performer, which is a huge honor and a testament to her talent and success as an artist. This is also the first year that Apple Music will serve as a sponsor for the halftime show, replacing the NFL’s longtime partner Pepsi.
The Apple Music Super Bowl Halftime Show will be telecast and produced by DPS. Roc Nation and Jesse Collins serve as executive producers and Hamish Hamilton serves as director. Roc Nation is also serving as the strategic entertainment advisors of the live performance. Jay-Z, who signed Rihanna to Def Jam Records back in 2004, and also owns Roc Nation, which is her management company and NFL’s official entertainment partner, said “Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn,” when she was announced as the halftime performer back in September. “A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment.”
The Super Bowl halftime show is a major event and fans are excited to see Rihanna’s performance. As the game, which typically draws one of the biggest single TV audiences of the year, is scheduled to be played at the State Farm Stadium in Glendale, Ariz. on Feb. 12, it will be exciting to see what Rihanna has in store for her fans.