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REASON shares video for “Favorite” the latest from his TDE debut album, ‘New Beginnings’

unnamed-6 REASON shares video for "Favorite" the latest from his TDE debut album, 'New Beginnings'

Fresh off the release of his debut project, New Beginnings, with Top Dawg EntertainmentREASON is back today with a new video for a standout from the tracklisting, “Favorite Ni**a.” Produced by Kal Banx, “Favorite Ni**a” is elevated by thumping bass drums and a chiming sound effect that recalls 90’s video games, leaving plenty of space for REASON to stake his claim: “Ni**as wanna be REAS, tell the truth, I can’t blame a ni**a/Yeah, I’m my favorite ni**a, yeah/And money ain’t change a ni**a.” Shot from REASON’s point-of-view, the new visual finds the rapper taking a midnight trip around L.A. in his box frame, intensely focused on a mysterious task. The video concludes as the sun rises, and REASON goes about his day unfazed by the previous night’s events.

REASON – “Favorite Ni**a” (official video) – https://www.youtube.com/watch?v=BpORYW9V7Q4&feature=youtu.be

New Beginnings, which landed on this week’s Billboard Top 200 at #167 spot on the chart, is out now via Top Dawg Entertainment(the label’s first 2020 full-length, so far) and includes features from ScHoolboy QAb-Soul, Rapsody, Isaiah Rashad, JID, and more.Through every bar it’s clear that what you see is what you get with this dude. As the project’s title suggests, it marks the start of a new chapter for the lyrical wordsmith, as he aims to solidify his status in the West Coast rap scene, using his music as a therapeutic release of emotions. Whether it’s speaking on adapting to the major label system, or leaving a toxic relationship behind, REASON spits with conviction, showcasing his lyrical ability as he details this newfound state of self enlightenment.  

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