Today, Roc Nation hip-hop artist Bobby Fishscale debuted the official launch of his new music video “Huncho Fishcale” (feat. Quavo),” the lead single from his recently released EP project, The Evolution. The new visual, which premiered on BET Jams & BET Hip Hop at 12 PM EST was also unveiled on Bobby’s first-ever Times Square billboard in New York City, which you can view HERE.
Directed by Ben Marc and shot in Atlanta to the set of a “Fishscale Family” market, Bobby and Quavo are seen running the shop as butchers hustling to maintain a business that provides for their families. The video switches swiftly from scenes in the market’s snowy freezer as both artists show off their ice, to sleek evening shots of Bobby in front of one of his many custom classic cars. The music video gives fans a glimpse into life from the streets and tells the story of Bobby and Quavo’s long-held hustle holding it down for their family above all.
- Watch the new video for “Huncho Fishscale” HERE. You can also check out social assets for the new video release HERE.
“Shout out to Quavo. Real humble down to earth dude.”, said Bobby. “We linked in through the streets. Real recognize real. He blessed me with the hook. Def looking forward to working with him again in the future.”
In addition to Bobby’s explosive collaboration with Quavo, November’s EP project, The Evolution also boasts of a wide array of star-studded features including Juicy J, Zaytoven, DJ Paul, Mozzy, Ink and Roc Nation labelmate Kalan.FrFr.
“When we created “Huncho Fishscale” it came natural to both of us,” Quavo said. “He’s one of the coldest coming out of Florida right now, then we took it to the A to shoot the video. We kept it street. Salute Bobby.”
The Evolution is Bobby’s second full EP release following his 2020 EP The Last Re-Up and mixtapes, Super Fishy, and Da Relapse, marking the artist’s continued journey in elevating both his sound and growth in his musical career – which first blossomed with a street hustle handing out his tapes out of the trunk of his car in local Florida neighborhoods.
Bobby was awarded the BMI R&B and Hip Hop Social Star Award just last year, joining previous winners such as the late Mac Miller, Machine Gun Kelly, Zendaya, Joey Bada$$, NLE Choppa and more. Bobby started making waves with his track “Hov Flow,” that sampled JAY-Z and Eminem’s “Renegade” beat in 2019 before debuting his first mixtape – Big Fish – that same year which exploded into a record label bidding war that concluded with his signing to Roc Nation.