Oxymorrons Make Being a ‘Loser’ Sound Cool on New Single: Premiere

Sometimes it's hard to get the girl of your dreams, especially if your allure is more reserved than flashy. But Oxymorrons -- the alternative rap band from from Queens, New York -- urge people to go beyond just what they see with new single "Loser."

Exclusively premiering on Billboard today (Sept. 13), the single drifts back to the heyday of '90s artists such as Beck and Nirvana with its grunge-inspired guitar licks and despondent lyrics ("I'm a loser baby"). But it soon flips over to traditional rap, as the guys spit bars about winning their ladies' affection.

"'Loser' is about putting a spin on the word," the group explains to Billboard. "Letting a woman know by vain or stereotypical standards I may be considered a 'loser,' but when you look past stereotypes and dig deeper you will find someone that is far from a loser. It's pretty much our alternative hip-hop version of the phrase] 'don't judge a book by its cover'. As minority bands in this space, we often are."

They continue: "Like most of the tracks we write, we really dug in to have the song not be confined to a specific genre. We like to take things that have always inspired us and create something different. It was really dope working with SonyATV's producer IKENNA FuNkEN. We took the bounce and low end 808's of hip-hop, mixed it with grungy guitars, live and processed drum sounds, to give you a grimy, pretty, salty and sweet sound."

"Loser" is the first taste of Oxymorrons' upcoming Gateway Drug EP. Check out the single, which features a cinemagraph designed by Ece Gürlü, below.