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$NOT Shares Video for “Life”

unnamed-2-7 $NOT Shares Video for "Life"

A master of lilting melodies and emotional songcraft, $NOT excels at expressing the pain he feels inside. In “Life, a highlight from his 2020 Beautiful Havoc album, a vulnerable and philosophical struggle $NOT opens up about the everyday struggle. Directed by Omar Jones, the song’s new video illustrates $NOT’s inner conflict with visual panache, dramatizing how his demons disrupt his search for inner peace. The video alternates images of the 22-year-old artist brooding in his bedroom on a rainy night with shots of him taking in the natural landscape–though he looks to run from his problems, he can never truly escape them. “Life” is the latest in a line of quality videos from Beautiful Havoc, most recently the Denzel Curry-featuring  “Sangria.” 

Taking his songwriting to a new level, Beautiful Havoc interrogates the 22-year-old rapper’s pain, digging into the betrayal and hardships that shape his prickly and misanthropic persona. With production from the likes of Powers PleasantEem TriplinWoodpecker, and more, Beautiful Havoc offers a bright and diverse sonic palette, allowing $NOT to showcase his elite melodic instincts and provide a contrast to his dark, self-hating lyrics. Beautiful Havoc hosts several well-received singles, including the bouncy loner’s anthem “Revenge” (9.3 million views) and the TikTok-trending Flo Milli collab “Mean“ (35 million Spotify streams), both with videos directed by Cole BennettBeautiful Havoc is available everywhere via 300 Ent.

Ready to continue his steady upward trajectory, $NOT is on a mission to become one of his generation’s essential voices. Powering into 2021 with an ever-growing fanbase, $NOT is an excellent bet to reach household name status. Stay tuned for new music from the Florida-native artist, coming very soon.

Watch “”Life””: https://youtu.be/63DoeeYqHMg

Buy/Stream Beautiful Havoc: https://snot.ffm.to/beautifulhavoc

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