Rihanna chose Normani because she "exudes confidence and power."
Normaniis Savage X Fenty's first-ever brand ambassador, the company announced Thursday (Nov. 21). The 23-year-old singer was handpicked by Rihanna herself and is set to star in the brand's upcoming holiday campaign. The partnership arrives on the heels of Normani's appearance at September's Savage X Fenty runway show, which is available on Amazon Prime.
"She exudes confidence and power," RiRi said in a statement as to why Normani was the "perfect choice" to rep for Savage X Fenty. "Everything she does is executed with passion and the belief she's going to kill it. That's why people gravitate towards her."
"I was very excited and really honored, especially that the ask came from Rihanna herself," Normani relayed to Vogue. "I know that this is her passion project, something she genuinely and wholeheartedly believes in and cares about, and the fact that she wanted me to be a part of that meant a lot to me."
The Fifth Harmony member has looked up to Rihanna as a trailblazing role model for nearly her entire life. "She is somebody I’ve looked up to for a very, very long time," Normani continued. "She’s had so much influence on me in terms of pop culture and as a woman, but also in terms of how she’s able to do things gracefully while being cutting edge, being bold, pushing the needle, and changing the narrative."
Check out Normani's announcement post below.
I’m the first ever brand ambassador for @savagexfenty ♥️♥️♥️♥️✨ !!! I love you @badgalriri ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I want all individuals to feel empowered and to embrace who they truly are. I don’t always wake up feeling the most confident and powerful, but trust and believe having my Savage X on always helps!!