Mercedes-AMG and Will.i.am Launch Immersive MBUX Sound Drive Experience

“Imagine a world where your car can become an instrument creating musical journeys. MBux Sound Drive enhances driving and sound technology, letting motorists reshape music just by driving,” Will.i.am said in press materials. “I’m excited to see how composers, producers, and songwriters will harness this to create new works and reimagine classics for motorist to drive to. MBux Sound Drive is not only a new frontier for music creation, but also opens up fresh, exciting and interactive listening experiences for drivers.”