International rap artist and award-winning Ghanaian music icon M.anifest is preparing to release his fifth album Madina To The Universe (MTTU) later this autumn but in the interim, he serves us the visuals for his single "La Vida." The track is produced by Ghanaian musician Øbed, who infuses eclectic percussions and lo-fi sounds with Afrocentric elements to boot. M.anifest on the other hand is in rare form as he seamlessly floats over the smooth backdrop with his unique flow that switches at will. From sing-songy melodies to a commanding rap tone, M.anifest delivers the goods in excess but never strays from his African roots as evidenced by the addition of his native language into the mix. The bouncy summer jam sees the rapper savoring every minute with the girl of his dreams with no care in the world and of course getting up to no good.
M.anifest taps South African director Adriaan Louw to help bring his visions to life. The result is a gritty cinematic clip that captures the rapper in his stomping grounds and gives viewers a grand view of several spots in Ghana. Shot in the neighborhood of Madina, it weaves performance shots with images of everyday people having fun and doing what they do far from the craziness of the world around them. For the most part, it's more of a back to the beginning type situation for the rapper as he revisits the very neighborhood he grew up in and relives the good memories of his childhood. "La Vida" is the follow-up to his previous releases including the Vic Mensa assisted "No Fear" and the Juls produced "Confusion."
Get "La Vida" on Apple Music, Spotify, Deezer.
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