Los Angeles rapper LMB DG serves fast bars and rhythmic verses on latest single, “Pull Up.” The accompanying music video follows the rapper on a night cruise through the city, avoiding an encounter with the police. Following the viral success of the single’s release last year, the visual gives a glimpse into the mind of the gospel-inspired lyricist.
“Pull Up” has a classic hip-hop and R&B sound. The beat has a trap undertone reminiscent of the Atlanta rap scene. Heavy piano keys stand out amongst the bass. LMB DG toggles between melodic vocals and quick, structured raps. Each bar describes his triumphant grind for the finer things in life. He raps, “And I been doing my best, tryna touch a M and I ain't even finna flex.” Despite its somber vibe, the track also offers a hopeful outlook with confident lyrics. The video ends with the rapper and his crew escaping an anticipated traffic stop from a police officer.
Surpassing millions of streams and viral recognition on TikTok, “Pull Up” has resonated with thousands of listeners. LMB DG describes his inspiration, “I want you to understand what I've dealt with and understand that I've still achieved success. Now I know I'm not alone, and other people can know they‘re not alone, too.” Even with the trials and tribulations of life, the rapper continues to make music that keeps gratitude and motivation at the core of his creative process.
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