Juicy J Unveils Visuals For “Load It Up” Ft. NLE Choppa (Video)

Memphis represent!

Juicy J has officially dropped the video for his NLE Choppa assisted single, “Load it Up.” The single is a cut off J’s upcoming project, “The Hustle Continues” – due out on 11/27.

The Edgar Daniel-directed video is another mockumentary style for Juicy, following “Gah Damn High” feat. Wiz Khalifa, which dropped this summer and received praise from Pitchfork, Rolling Stone, Forbes, and more. “LOAD IT UP” is a contagious anthem, showing the artists shooting a music video through a vintage fisheye lens.