Jennifer Sarkissian Promoted to GM at Industria Works

Sarkissian is the first ever General Manager at Industria Works, the LA-based company that is home to Nacional Records and the Supersonico festival.

Jennifer Sarkissian has been promoted to General Manager at Industria Works, the Los Angeles-based company that is home to Nacional Records, the Latin Alternative Music Conference, the Supersonico festival and music licensing platform MuuseMe.

Sarkissian has been with the company for 12 years, since starting out as a PR assistant at Nacional. Her job description was loosely defined and her titles changed as her duties grew over the years.

“I was fortunate to be in an environment that encouraged me to grow and learn and nurture my passion for the music and artists we champion,” says Sarkissian, 39, who is originally from Northern California. “It was my intention be involved in as many different aspects the industry as I was allowed.” 

Currently, Sarkissian oversees the LAMC and Supersonico events and takes the lead on Industria Works’ marketing and brand partnerships, while still working on label projects and with the artists managed by the company, which over the past two years has expanded to become a full-service independent artist development platform.

Sarkissian, whose title was previously VP Artist Services, is the company’s first General Manager.

“This distinction formalizes her already essential role as a go-to person on day-to-day matters for all IW’s business,” COO/CFO Rob Filomena tells Billboard.

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