With his new mixtape Sail or Sink premiering in the present day (Nov. 9) with Billboard, JBAN$2TURNT is able to showcase his expertise and manifest his value by holding his personal amongst a band of A-list artists.
Coming up below Lil Yachty as a member of The Sailing Team, JBAN$ has positioned himself as one of many promising, new abilities out of Atlanta, Ga. JBAN$, born Joshua Heath, started rapping two years in the past, however in that quick period of time, the “Ride!” rapper immersed himself inside the business, studying the ins and outs and forging relationships with notable artists that proves the younger rapper isn't any fluke.
JBAN$ was born in Savannah, Ga., the place the wealthy tradition of town helped encourage the younger rapper to discover his love for music. The late Savannah legend Camoflauge was one of many first artists that JBAN$ consumed and thru that, a number of different artists impressed him. “I used to be all the time following the music that was out and I had older siblings who have been additionally into it, so it was all the time one thing new,” JBAN$ tells Billboard. “When Lil Wayne dropped No Ceilings, my love for hip-hop turned very severe.”
Through his robust friendship with Lil Boat, and the ATL being just some hours away from Savannah, JBAN$ is off to a powerful begin. The rapper has been placing in work -- his 2017 debut self-titled mixtape launched the artist to the world with visitor options by Offset, Lil Pump, and Lil Yachty. It featured the singles “Walked In Ready” and “Ride!” which have amassed over 50 million streams for the rapper. He’s additionally toured with Yachty on the Teenage Tour, been featured on a number of shops together with PAPER Magazine and HotNewHipHop, and was seen on MTV’s Fear Factor alongside Lil Yachty.
Now, with Sail or Sink, JBAN$ is bringing Atlanta hip-hop collectively, whereas displaying the robust relationships he has with artists which have helped convey him up to now. The mixtape boasts options from Lil Uzi Vert, Lil Pump, Offset, Quavo, Smooky Margielaa, Blackbear, Duwap Kaine, Ok Supreme, and naturally Lil Yachty. Sail or Sink, I'm simply telling totally different features of my life,” BAN$ says. “I really feel like each track is a special story inside itself.”
Billboard sat down with the up-and-coming rapper, and he spoke on his new mixtape, his relationship with Yachty, how he acquired this spectacular record of options on the mixtape, and his fears with making a profession in music. Stream the mixtape beneath, and take a look at the remainder of our Q&A after the leap.
What’s the story behind you becoming a member of Yachty’s Sailing Team?
I used to be in highschool doing the common teenage stuff, going to events and all that. Yachty and I have been shut mates means earlier than the workforce was an precise factor. We did every part collectively. He was already rapping and I'd be within the studio with him simply watching how every part works. There was a time within the studio the place we noticed a chance to make a bunch with all of our mates by way of music. It was a number of us that cherished music and simply got here collectively. It wasn't deliberate, like us recruiting folks, we have been all simply mates that made it up.
What have you ever realized from Yachty as you got here up with the Sail Team?
Just the right way to cope and the right way to transfer with this business. When you get that sort of success, cash, and fame, I realized how I used to be going to take care of that by way of them. I realized how essential the duties are that include the success, like ensuring your loved ones and shut ones are straight. The largest factor I realized was with the ability to take your alternative and move it right down to your family members and assist put them within the positions to make the very best alternative they'll.
Looking at this stacked record of visitor options, who challenged you probably the most within the studio?
Yachty challenged me probably the most as a result of I'm the closest with him. We have the very best relationship, so he is aware of precisely what I'm able to, creatively. I'd say one thing and he'll say that I'm higher than that, or that I'm capable of do extra. He is aware of what I can do, so he pushes me to be the very best that I will be. I really feel like he was the one that basically challenged me to go exhausting. But everybody who I recorded with, I've a robust relationship with them -- 95% of them. I've been of their home simply vibing as a result of it's actually deeper than rap. Those are actually my brothers. I've that sort of relationship the place they'll inform me something and it received't be me taking it to the guts.
What does it imply to be part of the brand new wave of Atlanta artists, being that you just witnessed the dominance the area has had on hip-hop within the final 15 years?
It's an enormous accountability, as a result of if you have a look at Atlanta music, there are so many legends and so many individuals who did it and set the bar so excessive. It's a number of stress, however one thing I've to stay with, as a result of I've no different choice however to simply be nice at what I'm doing. There are so many different artists that got here earlier than me that I've to pay homage to. I've to do what I've to do to point out people who got here earlier than me that I'm carrying the legacy they left behind. To take care of stress like that, you actually can’t give it some thought. I'm simply within the studio locked in making an attempt to make the very best music, I don't like going to the membership or something like that. Each track I make, I can hear my sound and every part else progressing and the way comfy I'm with every observe.
What is the story you’re making an attempt to inform with Sail or Sink?
Being born in Savannah and rising up in Atlanta, you see a number of totally different encounters and obstacles, so it's simply me speaking about that. Even if its a celebration track, there's all the time a backstory. In life, you're both going to sink or sail. There are solely two methods to go in life, up or down; there’s no in-between. My complete outlook with the concept is that I'm going to sail. I'm making an attempt to do every part optimistic and in the correct means. It's not about making unhealthy choices as a result of these can damage your life endlessly.
How did you get the huge help from these high-profile artists you could have featured on the mixtape?
It was simply from the robust relationships I've with these folks. I've recognized everybody on there for years -- since I used to be in highschool. Growing up in Atlanta, which is small, everyone is aware of and is all the time round one another. So from there, we construct these relationships and when you construct that and so they see you're a stable individual, that relationship shall be robust and it's all the time real. I've everybody's quantity that I labored with on this challenge the place I can name them at any second if I want one thing, or vice versa. It's real relationships that constructed over time.
What are a few of your fears discovering a profession in music?
I do know now with music, I really feel prefer it's not likely about simply the music anymore. It's additionally about gimmicks and what you are able to do with social media to popularize your self. I don't need to be recognized for doing issues simply to go viral. I simply need it to be in regards to the music, I would like folks to essentially really feel what I'm saying, like, when you're going by way of one thing you possibly can take heed to my music. I need to make songs for each sort of temper and encounter. I'm not an enormous social media individual, I do it simply because it's a necessity. But with how every part is correct now, that's most likely the one factor I'm petrified of. I don't need to get out of my factor simply to have the ability to do one thing.
With all of the help from different artists and arising below Yachty, how essential is it so that you can carve your personal lane?
It's not even simply me. With Migos and Yachty, they need me to do this. I really feel like when everybody has their very own factor happening, and we come along with our personal shit, it turns into the strongest factor ever. I really feel like that's how we will take over the world -- after we come collectively. When you see how each individual has their very own factor and see what can come of it, it's spectacular.