J.Lamotta shares visuals for her song “Hope So”
Israeli/Moroccan artist and producer J.Lamotta’s previous EP Suzume portrayed her chiefly as a jazz infusion act, and now, she offers something different on her new release titled “Hope So.” The song is a pure R&B offering with a tinge of hip-hop showcasing Lamotta’s versatility and more importantly her incredible vocal range and style.
Birthed out of her own heartrending experience in a tumultuous relationship, Lamotta doesn’t miss a step and delivers a hopeful account of the situation over the bouncy guitar-laden beat. It’s a short glimpse into what she went through and how she tried to salvage it but alas she had to push on.
googletag.cmd.push(function () { var slot = {"name":"in-post-content-1304251","path":"//4052//earmilk//videos//music-videos","sizes":{"mobile":[[300,250]]},"div":"div-gpt-in-post-content-1304251","targets":{"pos":1,"sz":"300x250"}}; var mapping, gptSlot;
if (slot.sizes.desktop) { desktop_size = slot.sizes.desktop; default_size = desktop_size; } else { desktop_size = []; }
if (slot.sizes.tablet) { tablet_size = slot.sizes.tablet; default_size = tablet_size; } else { tablet_size = []; }
if (slot.sizes.mobile) { mobile_size = slot.sizes.mobile; default_size = mobile_size; } else { mobile_size = []; }
mapping = googletag.sizeMapping() .addSize([320, 400], mobile_size) .addSize([728, 200], tablet_size) .addSize([970, 200], desktop_size) .build();
gptSlot = googletag.defineSlot(slot.path, default_size, slot.div) .defineSizeMapping(mapping) .addService(googletag.pubads()) .addService(googletag.companionAds());
/** * Add targeting data. */ _.each(slot.targets, function (target, key) { gptSlot.setTargeting(key, target) });
/** * Add the page/slot targeting data. */ ionegpt.attrs['position'] = slot.name;
_.each(ionegpt.attrs, function (target, key) { gptSlot.setTargeting(key, target) });
googletag.display(slot.div);
renderedGptSlots[slot.div] = gptSlot;
});
The Noa Biron-directed video is quite interesting and makes use of several set pieces and backdrops that help translate the emotions to the screen without being forced. It is very performance-focused and follows Lamotta freewheeling across her neighborhood. The mood captured here ranges from happy to downcast and viewers could actually see a pained expression on her face which kind of makes sense and represents the good and bad times. The video could have gone the most obvious route of using a male protagonist but the use of emotive visual imagery makes it more unique with a conclusive ending.
“Hope So” is taken from her upcoming Brand New Choice EP.
googletag.cmd.push(function () { var slot = {"name":"in-post-content-1304252","path":"//4052//earmilk//videos//music-videos","sizes":{"mobile":[[300,250]]},"div":"div-gpt-in-post-content-1304252","targets":{"pos":2,"sz":"300x250"}}; var mapping, gptSlot;
if (slot.sizes.desktop) { desktop_size = slot.sizes.desktop; default_size = desktop_size; } else { desktop_size = []; }
if (slot.sizes.tablet) { tablet_size = slot.sizes.tablet; default_size = tablet_size; } else { tablet_size = []; }
if (slot.sizes.mobile) { mobile_size = slot.sizes.mobile; default_size = mobile_size; } else { mobile_size = []; }
mapping = googletag.sizeMapping() .addSize([320, 400], mobile_size) .addSize([728, 200], tablet_size) .addSize([970, 200], desktop_size) .build();
gptSlot = googletag.defineSlot(slot.path, default_size, slot.div) .defineSizeMapping(mapping) .addService(googletag.pubads()) .addService(googletag.companionAds());
/** * Add targeting data. */ _.each(slot.targets, function (target, key) { gptSlot.setTargeting(key, target) });
/** * Add the page/slot targeting data. */ ionegpt.attrs['position'] = slot.name;
_.each(ionegpt.attrs, function (target, key) { gptSlot.setTargeting(key, target) });
googletag.display(slot.div);
renderedGptSlots[slot.div] = gptSlot;
});
Connect with J.Lamotta: Soundcloud | Facebook | Twitter | Instagram