The rising star from South Florida ItsWill shows how he “Ball Everyday” in his newest video. ItsWill counts up the racks with his team and stays ahead of enemies that planned out a hit on him. He starts the song with a powerful statement toward the competition “mask on, mask off, it doesn’t matter now, offense, defense playing Madden now, sending hits but they still treat me like the golden child, all that drama we were dealing with is over now…”. ItsWill would continue to rap in the song about how his name is synonymous with the trap and how he handles issues with direct action. The Chris Moreno-directed visual ends with ItsWill leaving his house as the hitmen try to get him but find a tape labeled “Ball Everyday” before a time bomb blows up the house.
“Ball Everyday” is the fourth single ItsWill released this year. It follows his prior singles “No Love Song,” “Kardashian,” and “Toast.”