Veteran Canadian emcee Eternia and producer Rel McCoy recently put out their collaborative project FREE and have dropped a couple of visuals to push it. On their third visual release, the duo tackles the delicate and gloomy issue of modern life, the rise of social media, and more on the song "Wonderful World." McCoy understood the assignment and crafts the most sinister sounding backdrop for Eternia's thought-provoking lyrics. From internet clout chasing, trolls to life-threatening situations caught on live streaming feeds, she runs through the different ways life has been affected and it's getting worse by the moment.
Mark Carrenceja of Noisemaker Media, who also directed the video for the lead single “Most PPL.” He utilizes a similar, stripped-down aesthetic here with “Wonderful World,” but with a bleaker setting that fits the feeling and themes in the lyrics. It focuses on Eternia's fiery performance over rooftop settings and a gloomy sepia-tone grading to punctuate the feeling of an isolated, dystopian wasteland.
Connect with Eternia: Bandcamp| Facebook | Spotify | Twitter | Instagram
Connect with Rel McCoy: Spotify | Facebook | Twitter | Instagram