Shady’s back, and he’s on fire with Kamikaze, which is currently blowing up the sales charts around the globe. Were it not for the haters, things might have worked out differently for Eminem. The Detroit rap veteran sat for a candid chat with SiriusXM Shade 45's Sway Calloway on Tuesday (Sept. 11) in which he discussed the origins of his incendiary new LP, the reasons behind its surprise release, and taking a beating from the critics, from outside and within music circles.
So why drop Kamikaze on Aug. 31 without any notice? Em had this to say, “I felt like the way the climate is right now if you gave people enough time to say]…’man, he’d better have a song like this or I ain’t fucking with it. If you don’t have a song like this I aint fucking with it. He better not be rapping like this. He better not be rapping about this, or I’m not going to fuck with it.’”
Flying under the radar was “the best thing to do, just because it doesn’t give people enough time to… when the Revival tracklist came down the pipe, it was like overwhelming 'this shit is going to be trash’. Nobody really wanted to be wrong about it. A lot of people had already formed their opinions."
Marshall Mathers also talked about how he’s coped with been dragged throughout his career, and how, ahead of the December 2017 release of Revival, he took a beat-down from within hip-hop. “I remember a time in hip-hop when you had to be so different from the next people, or you were trash," he said. "There’s a shift somewhere that happened where, if it doesn’t sound like everything else, then it’s trash automatically.”
Some of it “went beyond constructive criticism,” he added.
Later, Em revealed he looked back at his 2009 set Relapse and “cringed” at his smorgasbord of accents on it. But if it wasn’t for Relapse, “I wouldn’t have been able to able to make Recovery. If it wasn’t for Revival, I wouldn’t have been able to make this album."
Em also talked the “petty” origins of his beef with Machine Gun Kelly, who he fires away on the new album's "Not Alike," which prompted MGK’s diss track “Rap Devil." "You know you go down a fucking wormhole of YouTube and whatever, right?” said Eminem in a teaser for part 2 of the interview. “So I see, ‘Machine Gun Kelly talks about Eminem’s daughter’ or whatever, right? So I’m like, ‘What the fuck?’ I click on it. Then he starts doing a press run, basically, about Hailie. I’m like, ‘What the fuck? Yo, my man better chill.’
“So, that’s not why I dissed him. The reason I dissed him is actually a lot more petty than that. Now I’m in this fuckin’ weird thing, because I’m like, ‘I’ve gotta answer this motherfucker.'”
At the top of the interview, Eminem caught his host off guard when he pulled out a vinyl copy of In Control, the Sway and King Tech track from 1991, and asked him to sign it. Kamikaze, Eminem’s 10th album, is currently flying high atop the album charts in the United States, United Kingdom, Australia and elsewhere.
Watch the interview below.