California-based rapper, artist manager and A&R Rowe Rowe is the creator of the Spotify playlist Chill Vibes. The playlist offers a collection of hundreds of tracks by some of the most sought-after emerging artists in Hip-Hop music. Rowe Rowe’s unconventional approach to reaching the widest exposure was made possible by opening submissions for all artists who took the opportunity to send him their tracks for a chance to get featured on the playlist. Thousands of urban creators participated in the submission process, and Rowe Rowe’s selection is now visible through the Chill Vibes Spotify playlist. When most compete with each other to get their slice of the cake, Rowe Rowe adopted quite the opposite method, and decided to collaborate with other artists to push his own music forward and share the benefits, in terms of exposure, with everyone whose songs made it to the playlist.
“No industry is an easy way in, but it’s crucial and necessary to grow together, not compete or push others down. As artists we collectively have that dream of being known and seeking fame, but in this new digital age, it’s about who you know and being authentic, making a change in the game. You have to work for the collective, not just for your self-interest.”
Rowe Rowe’s Chill Vibes playlist is the ideal medium to get to discover the most talented Hip-Hop artists who might very well, one day, be the prominent names in the game.