Cyrus & Beyoncé re-enter the chart at Nos. 4 and 5, respectively.
Multiple musicians make major gains on Billboard’s Social 50 chart dated Feb. 10 following the first full tracking week after the 2018 Grammys, led by Cardi B and Miley Cyrus, who rank at Nos. 3 and 4, respectively.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart's methodology blends weekly additions friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended Feb. 1, and BTS is No. 1.
Though she doesn’t gain any positions on the latest chart, remaining at No. 3, Cardi B nonetheless increases 109 percent in Instagram reactions, earning 33.2 million in all, according to Next Big Sound. The rapper posted multiple photos from the red carpet onto her Instagram and also shared a video expressing her excitement after receiving a letter from U2's Bono, captioning the clip, in all caps, “I can’t believe it!”
Meanwhile, Cyrus re-enters at No. 4 — her best Social 50 chart position since October 2017 (No. 3, Oct. 21-dated chart) — following a 1,843 percent boost in Twitter reactions and a 285 percent rise in Twitter mentions. Cyrus, who performed “Tiny Dancer” with Elton John on the Grammys, posted pictures from the ceremony and the subsequent John tribute TV special that was taped on Jan. 30. The latter, titled Elton John: I'm Still Standing – A Grammy Salute, will air on CBS this April.
Beyoncé also made a major leap back onto the Social 50 post-Grammys, re-entering at No. 5. The brunt her chart points came Instagram reactions — 28.1 million in all, up from a minuscule amount the week before as she had not posted since Dec. 29, 2017. The singer’s posts, which stretched between Jan. 27-29, featured Beyoncé and husband JAY-Z in various outfits ringing in Grammys week in New York, one which went somewhat viral: a Jan. 28 photo showing a woman reacting to seeing the couple in the hallway the Sheraton Times Square hotel. “I swear,” the woman, Susan Monaghan, later told the Boston Globe, “I felt like I was hugged by an angel.”