Alexandra Beck Hits Hard with New Single “Hit This”: The Rise of a Star
From the quiet prairies of Saskatchewan to the flashing lights of Los Angeles, Alexandra Beck is proof that raw talent and relentless ambition know no borders. A rising force in the dance-pop and pop-R&B space, Alexandra Beck is bringing early 2000s pop nostalgia into the now, with a bold, modern twist. Known for her powerhouse vocals, commanding stage presence, and dancefloor-ready tracks, she’s already left her mark at legendary venues like Lincoln Center and The Viper Room, and now she’s ready to take over your playlist.
With her debut music video “Hit This“ freshly released, Beck is owning her moment, fusing sensual choreography, sleek visuals, and undeniable pop hooks. But don’t let the glamour fool you. Beneath the gloss is an artist grounded in authenticity, heart, and hustle. She’s drawing inspiration from pop icons like Beyoncé and Britney while carving out a sound and image uniquely her own.
We caught up with Alexandra Beck to talk about the making of her first music video, her vocal pride points, the lessons she’s learned since moving to LA, and what’s next (spoiler: UK EDM Garage vibes are coming). Let’s get into it.
What’s a vocal moment in one of your songs that makes you proud every time?
My song “Blemished.” This song gained me a spot in Canadian Music Week and the Jim Beam National Talent Search 5 years ago. I belted that chorus like there was no tomorrow, and I sound so good belting in the key of D. No crumbs left, haha. Every time I listen back to that record, I know I’m the real deal, and I’ve got a timeless sound when I want to be.
Is there a lyric in “Hit This” that took a while to get just right?
No, honestly. My best songs are the easiest to write, and usually I can finish very quickly. If I find myself struggling for more than a few days, I know it’s a bad song.
What was the concept behind your first music video?
The song is a hookup song. Girl meets boy on one of the first nights after lockdown at the club. But the twist is that they already previously knew each other and are now both single.
Things get steamy as they party together on the dance floor at the club & the girl shows off her dance moves.
Were there any shots or dance moves in the video that made you feel incredibly empowered or vulnerable?
Honestly, the whole thing made me feel so empowered. Not vulnerable in any way. Probably my favorite shot was when the rain scene starts and I’m doing the wheel with my hands and my friends are doing dope shit behind me, but you can only see their arms. It’s such a cool moment.
All the solo rain shots make me feel amazing, as well as the solo shots at the beginning.
Also, every hair whip I do always makes me feel so sexy and empowered!
The whole thing makes me look like a star, and I’m so grateful.
Can you share a behind-the-scenes moment from the video shoot that didn’t make it to the final cut but still sticks with you?
There is a getting-ready scene that is hilarious. Tati, Carolina, and I are getting ready for the night out in front of a mirror. Carolina starts putting blush on my face, but she puts way too much on. I have a mini meltdown IRL & in front of the camera because Carolina had messed up the makeup that Maggie had just done—and Maggie had already left. Carolina thinks it’s the most hilarious thing that happened that day- just ask her.
When you step on stage or in front of the camera, how do you prepare mentally to embody the persona of your music?
More and more lately, I try to step away from being focused on the technical aspects. I move into myself, the feelings I was feeling when I wrote the music. Honestly, being a dancer in heels classes in LA has also made me feel an unshakeable confidence, especially when our classes necessitate professional filming at the end of a class, when we just finished learning the choreo 15 minutes earlier.
Which reaction has stood out to you the most so far, whether from a fellow musician, a mentor, or even a fan?
My brother loved the music video and said it was his favorite piece of content by me by far. That meant a lot because he’s a doctor (not to mention a huge Gaga, Charli XCX, and RuPaul fan), and he usually doesn’t go out of his way to compliment stuff I’m good at.
How do you think “Hit This” compares to what’s currently popular in the music scene?
I think it’s catchier than what’s happening in current pop music. I think that’s what’s going to continue to make me stand out as I move forward in the music scene. There’s an undeniable catchiness in my music that doesn’t exist in modern music today.
What are some of the most valuable lessons you’ve learned since moving to L.A. to pursue your music career?
Don’t compare yourself to others—it’s a waste of time, taking away from your self-growth and discovery! Everyone is on a different path & trajectory!
That I’m an amazing dancer, and I absolutely must add dancing to my brand!
Don’t trust everyone—tread carefully, and hold those you love & cherish & vibe with even closer.
Just because someone else is shining so bright doesn’t mean I can’t shine too. I love celebrating other people, and it makes me a better person—and I didn’t always love to do so.
Can you give us a sneak peek into what the next single might sound like?
UK EDM GARAGE TECHNO VIBES.
