ASAP Rocky Unveils Puma x F1 Collection Ahead of Las Vegas Grand Prix

The Vegas pop-up will also offer fans an exclusive customization station with more Rocky-inspired accessories and other add-ons.

Rocky was named Creative Director of Puma x F1 in October. According to a press release, his collaboration with the clothing brand will expand beyond the next few years as he works on lifestyle apparel, campaign visuals, activations, and more.

“I feel like the fans don’t have enough of a connection to their favorite drivers. I want the fans to be able to wear the same clothes they see on the track in their daily lives,” Rocky told Complex last month.

Details about additional collections and retailer availability will be revealed at a later date. See more campaign images below.