BJRNCK yearns for something deeper in her visual for “Thug Cry” [Premiere]

We are undoubtedly currently witnessing a modern renaissance era for R&B, with soulful crooners from all around the globe putting out countless modern classics on a weekly basis with artists such as Giveon, Snoh Alegra, Brent Faiyaz, Summer Walker and Ari Lennox drawing from the traditional, heartfelt sound of the 80’s & 90’s soul while adding their own unique modern twist. Today, EARMILK wanted to highlight another rising star, a shining Chicago via LA-based songstress by the name of BJRNCK, who has been making strives in the LA scene with her Southern gospel meets Caribbean groove inspired take on R&B since about 2018. She has resurfaced with a brand new visual and single entitled “Thug Cry” off of her upcoming debut EP via HITCO.

Directed by Andrew Sandler, the moody visual features BJRNCK in the role of a seductive tattoo artist whose main clientele happen to be a long line of potential & hoping suitors, who ultimately aren’t able to make the cut. The single itself is a clear demand for a relationship filled with vulnerability and honesty, in opposition of the hyper-masculine and stoic energy that she has experienced in the past. It is an great display of BJRNCK’s personal and relatable songwriting talents and has us excited for whatever she has planned next. 

 

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